As we were discussing in the meeting, for demographic target group, I’ll suggest 2 options.
1st choice: Australia and New Zeland and USA (similarity is English speaking. So advertisement etc can be same one for them)
2nd choice: Korea
Top 5 Tourists from Asia Pacific to Japan
Korea (76% sightseeing, 18% business)
Taiwan (91% sightseeing, 7% business)
China (37% sightseeing, 23% business)
Hong Kong (92% sightseeing, 7% business)
Australia (72% sightseeing, 18% business)
Top 5 Tourists to Niigata (in 2005)
Taiwan (266% YoY)
United States (124.4% YoY)
China (108.9% YoY)
Korea (94.9% YoY)
Russia (123.1% YoY)
p.s. China is not priority. Because even Chinese tourist number increasing, their purpose of tourism is to see big cities, technological development and maybe culture (but in big famous places)
2007/11/12
2007/11/03
e-Marketing Case 2
Question 1
Please briefly explain the reasoning behind the creation of the SIMS online. What new capabilities and features is EA trying to leverage by launching the SIMS online? (maximum 1 page)
Reasons
· Expectation from consumers is very high
· Game industry has high competition to keep leading position in the market
· Because of short “Game lifetime” it needs next stage
· Have successful online game experience (3)
· To increase income
New Capabilities and Features
· 600 independent web sites created by SIMS players
· SIMS had most successful predecessor history
· EA.com (13mln visitors per month, 42% share, 70 min per day)
· AOL games channel
· Monthly subscription fee
· Multiple types of communication (email, instant message, newsletter etc.,)
· Personalized content import from predecessor (from SIMS to TSO)
· Virtual Advertisement
· Beta version success (WoW)
· “Game time” card- Monthly subscription fee can be sold through retail outlet
· Bring more new people to PC game world
Please briefly explain the reasoning behind the creation of the SIMS online. What new capabilities and features is EA trying to leverage by launching the SIMS online? (maximum 1 page)
Reasons
· Expectation from consumers is very high
· Game industry has high competition to keep leading position in the market
· Because of short “Game lifetime” it needs next stage
· Have successful online game experience (3)
· To increase income
New Capabilities and Features
· 600 independent web sites created by SIMS players
· SIMS had most successful predecessor history
· EA.com (13mln visitors per month, 42% share, 70 min per day)
· AOL games channel
· Monthly subscription fee
· Multiple types of communication (email, instant message, newsletter etc.,)
· Personalized content import from predecessor (from SIMS to TSO)
· Virtual Advertisement
· Beta version success (WoW)
· “Game time” card- Monthly subscription fee can be sold through retail outlet
· Bring more new people to PC game world
2007/11/02
Niggata links foreign travel
http://www.kankouchidukuri.jp/kankouchidukuri/file/nihonnosuii.pdf
http://www.kankouchidukuri.jp/kankouchidukuri/file/kokusaikaigi.pdf
http://www.kankouchidukuri.jp/kankouchidukuri/file/11ime-jihikaku.pdf
http://www.kankouchidukuri.jp/kankouchidukuri/file/ryokousyanohonnmonnti.pdf
http://www.mlit.go.jp/sogoseisaku/kanko/english/overview.html
http://news.yahoo.com/s/afp/20071009/bs_afp/lifestylejapantourismretail_071009040255
http://www.kankouchidukuri.jp/kankouchidukuri/file/ajiaukeiresuu.pdf
http://www.world-tourism.org/newsroom/Releases/2006/june/asianoutbound.html
http://www.visa-asia.com/ap/sea/valueofvisa/industrywatch/includes/uploads/Asia_Travel_Intentions_Survey_2006.pdf
http://www.oecd.org/dataoecd/43/48/33649824.pdf
http://www.jcer.or.jp/eng/pdf/kenrep041124e.pdf
http://www.unep.org/bpsp/Tourism/Case%20Studies%20(pdf)/Korea%20(Tourism).pdf
http://www.nytimes.com/2003/09/28/travel/28rep.html?ei=5007&en=4b7b762917a6a8aa&ex=1380081600&adxnnl=1&partner=USERLAND&adxnnlx=1119276844-liqWkQ2sdfzT4Nb9QcyeiA
http://www.atimes.com/atimes/Japan/EI16Dh01.html
http://www.industry.gov.au/assets/documents/itrinternet/TWP_AnnualProgressReport200520060512095632.pdf
Trade and Convention Centers - English Friendly
Improve transportion links information.
Vancouver Board of Trade
http://www.kankouchidukuri.jp/kankouchidukuri/file/nihonnosuii.pdf
http://www.tourismvancouver.com/meetings/meeting_home/
be a host campaign
http://www.tourismvancouver.com/meetings/be_a_host/
http://tourismvancouver.com/visitors/
Thats it were going to bed we are tired...
Hawaii - Niigata air hub.
Korea -niigata air hub
China air hub
If people goes directly to Niigata, I think Inchon is most effective HUB Airport to transit. http://www.koreanair.com/index_jp_eng.jsp This is the main information about Niigata http://www.pref.niigata.jp/sangyorodo/sangyoritchi/kigyoritchi/english/industrialguide16.pdf This is a basic information about Niigata port. These people are not direct torists, but they can change from workers coming by ship to torist. So I think this site is useful. http://www.pref.niigata.jp/sangyorodo/sangyoritchi/kigyoritchi/access/ship.html This is a travel agent association in Japan. You can see the trends of Japanese traveling in and outside Japan. http://www.jata-net.or.jp/tokei/tokeimem.htm http://www.jata-net.or.jp/english/reports/2005/market-trends0330.htm This is a white paper of Japanese government http://www.mlit.go.jp/english/white-paper/mlit05.html This is a white paper of turism in Australia. http://www.industry.gov.au/assets/documents/itrinternet/TWP_AnnualProgressReport200520060512095632.pdf This is Japanese but http://www.kankouchidukuri.jp/ http://www.kankouchidukuri.jp/
http://www.kankouchidukuri.jp/kankouchidukuri/file/kokusaikaigi.pdf
http://www.kankouchidukuri.jp/kankouchidukuri/file/11ime-jihikaku.pdf
http://www.kankouchidukuri.jp/kankouchidukuri/file/ryokousyanohonnmonnti.pdf
http://www.mlit.go.jp/sogoseisaku/kanko/english/overview.html
http://news.yahoo.com/s/afp/20071009/bs_afp/lifestylejapantourismretail_071009040255
http://www.kankouchidukuri.jp/kankouchidukuri/file/ajiaukeiresuu.pdf
http://www.world-tourism.org/newsroom/Releases/2006/june/asianoutbound.html
http://www.visa-asia.com/ap/sea/valueofvisa/industrywatch/includes/uploads/Asia_Travel_Intentions_Survey_2006.pdf
http://www.oecd.org/dataoecd/43/48/33649824.pdf
http://www.jcer.or.jp/eng/pdf/kenrep041124e.pdf
http://www.unep.org/bpsp/Tourism/Case%20Studies%20(pdf)/Korea%20(Tourism).pdf
http://www.nytimes.com/2003/09/28/travel/28rep.html?ei=5007&en=4b7b762917a6a8aa&ex=1380081600&adxnnl=1&partner=USERLAND&adxnnlx=1119276844-liqWkQ2sdfzT4Nb9QcyeiA
http://www.atimes.com/atimes/Japan/EI16Dh01.html
http://www.industry.gov.au/assets/documents/itrinternet/TWP_AnnualProgressReport200520060512095632.pdf
Trade and Convention Centers - English Friendly
Improve transportion links information.
Vancouver Board of Trade
http://www.kankouchidukuri.jp/kankouchidukuri/file/nihonnosuii.pdf
http://www.tourismvancouver.com/meetings/meeting_home/
be a host campaign
http://www.tourismvancouver.com/meetings/be_a_host/
http://tourismvancouver.com/visitors/
Thats it were going to bed we are tired...
Hawaii - Niigata air hub.
Korea -niigata air hub
China air hub
If people goes directly to Niigata, I think Inchon is most effective HUB Airport to transit. http://www.koreanair.com/index_jp_eng.jsp This is the main information about Niigata http://www.pref.niigata.jp/sangyorodo/sangyoritchi/kigyoritchi/english/industrialguide16.pdf This is a basic information about Niigata port. These people are not direct torists, but they can change from workers coming by ship to torist. So I think this site is useful. http://www.pref.niigata.jp/sangyorodo/sangyoritchi/kigyoritchi/access/ship.html This is a travel agent association in Japan. You can see the trends of Japanese traveling in and outside Japan. http://www.jata-net.or.jp/tokei/tokeimem.htm http://www.jata-net.or.jp/english/reports/2005/market-trends0330.htm This is a white paper of Japanese government http://www.mlit.go.jp/english/white-paper/mlit05.html This is a white paper of turism in Australia. http://www.industry.gov.au/assets/documents/itrinternet/TWP_AnnualProgressReport200520060512095632.pdf This is Japanese but http://www.kankouchidukuri.jp/ http://www.kankouchidukuri.jp/
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