synergy-iuj: 2007

2007/11/12

Niigata project: Target group

As we were discussing in the meeting, for demographic target group, I’ll suggest 2 options.
1st choice: Australia and New Zeland and USA (similarity is English speaking. So advertisement etc can be same one for them)
2nd choice: Korea

Top 5 Tourists from Asia Pacific to Japan
Korea (76% sightseeing, 18% business)
Taiwan (91% sightseeing, 7% business)
China (37% sightseeing, 23% business)
Hong Kong (92% sightseeing, 7% business)
Australia (72% sightseeing, 18% business)

Top 5 Tourists to Niigata (in 2005)
Taiwan (266% YoY)
United States (124.4% YoY)
China (108.9% YoY)
Korea (94.9% YoY)
Russia (123.1% YoY)

p.s. China is not priority. Because even Chinese tourist number increasing, their purpose of tourism is to see big cities, technological development and maybe culture (but in big famous places)

2007/11/03

e-Marketing Case 2

Question 1

Please briefly explain the reasoning behind the creation of the SIMS online. What new capabilities and features is EA trying to leverage by launching the SIMS online? (maximum 1 page)

Reasons

· Expectation from consumers is very high
· Game industry has high competition to keep leading position in the market
· Because of short “Game lifetime” it needs next stage
· Have successful online game experience (3)
· To increase income

New Capabilities and Features

· 600 independent web sites created by SIMS players
· SIMS had most successful predecessor history
· EA.com (13mln visitors per month, 42% share, 70 min per day)
· AOL games channel
· Monthly subscription fee
· Multiple types of communication (email, instant message, newsletter etc.,)
· Personalized content import from predecessor (from SIMS to TSO)
· Virtual Advertisement
· Beta version success (WoW)
· “Game time” card- Monthly subscription fee can be sold through retail outlet
· Bring more new people to PC game world

2007/11/02

Niggata links foreign travel

2007/10/30

Presentation for Principle of Management

2007/10/29

Slogan

I like the Slogan "Niigata Discover Your Spirit"

It has been used before like "Discover Your Zen" used in Kyoto.

I like using words like " sea to sky"

Every tourist video should have a story just like every city or place.

Spirit is a neutral word that fits well with a transportation theme.

2007/10/26

Niigata Project

I have read professor sugai's brand management content in the e-marketing course folder. He wants us to focus on "Undiscover Niigata" theme in our project. Its like compaign of Malaysia Tourism Board with a Slogan "Malaysia Truly Asia". You most probably have seen the "Malaysia Truly Asia" vedio advertisement in the CNN. Therefore, we need two things for this project:

1. A slogan for Niigata like "Malaysia Truly Asia" and focus on this slogan in our project
2. Creating a something like "Malaysia Truly Asia" video if possible.

So every body should start from now for a suitable slogan. If anybody among us, is expert in video editing, please let us know. We also need a good video recording man.

Background Information for HP & Compaq

I found it in Wiki as below link;

http://en.wikipedia.org/wiki/Compaq
http://hpcorp.feedroom.com/
http://www.hp.com/hpinfo/newsroom/press/2005/050114a.htm
http://h30261.www3.hp.com/phoenix.zhtml?c=71087&p=irol-govCommComp

2007/10/24

Meeting with Sugai and Submitting Proposal for Niigata Project

Hi Guys,

We have missed October 23 deadline to submit proposal for Niigata project. We also need to sit with Professor Sugai in October once to get 5% marks. Otherwise 5% marks will be deducted from our total marks. Therefore, I have a proposal to meet Sugai on Thursday tomorrow and submit our proposal as soon as possible.

we should come up with a suitable time to meet with sugai. Please propose the meeting time and inform all of us.

best regards

masud

2007/10/22

My ideas for strategy based on prof Sugai's slides

The 8700 customers are found to be very knowledgeable consumers who know about banking and can choose the best services. It is seen they require lot of services but a higher percentage of them are profitable. So it would be good to attract more such customers. It I seen 50% of them hold online stocks. So they are interested in stocks. So if the bank were to create an online forum or a blog where people can discuss about stocks, it may attract lot of this kind of people who can be converted into customers for e-broker. Similarly forums or blogs about housing, where people can discuss about the houses they can buy may attract kind of people who may go for e-mortage. We see that profitability per customer is very high in these segments (353 and 349) as against other products (38). It is also seen higher percentage of them are profitable (88 and 90 %) as against 52% for the rest. They are also loyal showing attrition rates of 7% and 1% as against 23% for the rest. So it would be good to attract them by creating a forum for such people to discuss and gaining publicity for the bank through that, The forum will also give feedback on improving services to the consumers as it will give some feedback on how consumers use the existing services and what they may need. I addition some attractions can be provided such as online contests such as to predict the best stock to buy.

To retain customers, it would be good to send them newsletters with latest developments in stock markets and recommendations. The customers finding this useful may recommend their friends to go for the bank.

Large volume customer acquisition – By strategic alliances with companies to provide salary accounts for its employees. Creating a special page for the company through which employees of the company can communicate with the bank and also provision for companies to conduct their financial transaction with their employees such as monthly pay roll, stock options etc. through the bank in a simple way.

2007/10/21

Chapter 10 : About B to C Internet Marketing

Chapter 10 is about B to C Internet Marketing.

1. Definition of online consumers, which is younger, or so...
2. Online customer' s expectation,
3. E-retailing

e-retail strategy is written in the last part of the chaptre.

Chapter-8-Interactive Marketing Communications

Three main objectives and tactics 1. user online and offline promotion to drive quality visitors or traffic to a web site
2. use on-site communications to deliver an effective a required marketing outcome through conversion marketing
3. integrate all communications channels to help achieve marketing objective by suporting mixed-mode buying.

Considerable facts in the communications mix introduced by digital media
The balance between:
1. spend on media and creative for digital assests and ad executions
2. spend on traditional and offline communications
3. Investment in diferent interactive communications tools

Felica home page

http://www.sony.net/Products/felica/index.html

2007/10/18

about tour package

this is one of Mongolia's tour company web. I like their offering tour packages. how about thinking of such packages for Niigata?

http://www.discovermongolia.mn/

Montreal Minute

http://www.youtube.com/watch?v=ou1XJJbOEiE

2007/10/17

Yokoso

Yokoso Website Japan Video
http://www.youtube.com/watch?v=6JS1xUHavsg

Case1 Internet Acquisition Strategy at Bankinter

I have a meeting tonight at 9pm with my Innovation and Strategy group.
Thursday at 9pm I a meeting with another group.
Friday night I may have a group meeting for another class need to check with you guys regarding a time you want to meet for e-marketing case.

Please read the case over before me meet and make some notes.

Chears
Michael

2007/10/16

Case 2 Ellen More

Session 3: Inernational, Cross-Cultural, and Conflict Management

1. What is the form used to enter the Korean Market by Western Systems Inc?
2. What is your analysis of the conflicts that occured in this case?
3. What are the serious issues that the System Implementation (SI) has faced?
4. What is your recomendation for students to the serious issue?

1. Strategic Alliance and Joint Venture

2. Relationship Conflicts

- KM has no prior project management experience
- KM thought he would be the only manager in control ( But there is a co-manager EM)
- Kim does not like this arrangement
- Situation is comlicated because of the subordinate boss relationship pattern present in the
Korean culture.
- Working female culture, attitudes in Korea are antagonistic toward women in management
- Inadequate supervision of Andrew. He should not be a part-timer.

3. I. Completion Deadline
II. Korean consultants attitudes towards EM Kim Jack ------> Korean Management ------> EM
III. Inexperienced Korean Consultants

4. I. KM and EM should sit together and discuss privately about their conflict.
II. One manager is seperately talking to KJ and EM to find a solution.
III. 1 and 2 fails higher management should be involved to solve the problem.

2007/10/15

Toursism links Japan

Yokoso Japan JNTO North America Campaign Website
http://www.japanwelcomesyou.com/cssweb/
Visit Japan Campain
http://www.vjc.jp/
Ministry of Foreign Affairs Japan MOFA
http://www.mofa.go.jp/link/visit.html
Japan Airlines
http://www.jal.co.jp/yokosojapan/
ANA Airlines
http://www.ana.co.jp/asw/AMCTopServlet?type=use
JR Rail
http://www.japanrail.com/
JR BUS Tohoku
http://www.jrbustohoku.co.jp/
Lonely Planet Japan
http://www.lonelyplanet.com/worldguide/destinations/asia/japan/
Map of Niigata Map Quest
http://www.mapquest.com/maps/map.adp?city=Niigata&state=Niigata&address=&zip=&country=Japan&zoom=5
Niigata Prefecture
http://en.wikipedia.org/wiki/Niigata_Prefecture
Niigata Travel
http://wikitravel.org/en/Niigata
Niigata City Home Page
http://www.city.niigata.jp/e_page/e_index.html
Town Net Niigata
http://www.townnet.com/world/asia/japan/niigata.html
Niigata City History Museum
http://www.nchm.jp/english.html
Niigata Airport - Airport Fact Sheet
http://www.farecompare.com/flights/Niigata_Airport-KIJ/airport.html
Niigata Sea Routes
http://www.pref.niigata.jp/seisaku/kokusai/english/access/sea.html
Niigata J-League
http://www.wldcup.com/Asia/jleague/albirex.html
Sado Island
http://www.mijintl.com/
http://www.jref.com/practical/sado-ga-shima_island.shtml
Niigata Guide Festivals
http://www.pref.niigata.jp/sangyorodo/kankoshinko/en/contents/area/sado/fes/index.html
Ski Japan Guide
http://www.skijapanguide.com/2002/daily-reports/webcam/niigata.html
Snow Japan
http://www.snowjapan.com/e/voice/readrereview3.php?resortName=Ikenotaira+Onsen&prefecture=Niigata
Onsens
http://gojapan.about.com/od/onsenhotsprings/tp/onsentoppick.htm
Outdoor Japan
http://www.outdoorjapan.com/site_db/onsen/onsen_view.html?view_id=15
Japan Auto Federation
http://www.jaf.or.jp/e/index_e.htm
Japanese Guest Houses
http://japaneseguesthouses.com/index.htm
Fuji Rock Festival
http://www.smash-uk.com/frf07/
International Exchange Opportunities Niigata City
http://www.city.niigata.jp/e_page/guide_e/3_4.html
Nagaoka International Center
http://www.city.nagaoka.niigata.jp/dpage/kokubun/chikyuhiroba/english/link_en/link_en.html
JASSO Home Stay Programs
www.jasso.go.jp/study_j/documents/HomestayHomevisit.pdf
Sports Fishing Niigata
http://www.japan-fishing.com/
Niigata Golf
http://www.enjoyniigata.com/en/golf_course/area02.html
Food
http://www.enjoyniigata.com/en/taste_souvenir/index.html

I hope this is not too long.. Any more ideas?

2007/10/14

Visiting Website

I've just visited to "http://www.pref.niigata.jp/seisaku/kokusai/english/"
I felt it doesn't have attraction...
But in "http://www.pref.niigata.jp/sangyorodo/kankoshinko/en/"
It is a bit impressed...but it needs some links such as travel and tourism company information, e.g. http://www.virtualtourist.com/

2007/10/12

Masud

thanks buya for being too quick.

bye

masud

Dear Synergy team members,

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It is open to all team member, and fell free to post anything you want.
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Buya

synergy-iuj