Case 2 Ellen More

Session 3: Inernational, Cross-Cultural, and Conflict Management

1. What is the form used to enter the Korean Market by Western Systems Inc?
2. What is your analysis of the conflicts that occured in this case?
3. What are the serious issues that the System Implementation (SI) has faced?
4. What is your recomendation for students to the serious issue?

1. Strategic Alliance and Joint Venture

2. Relationship Conflicts

- KM has no prior project management experience
- KM thought he would be the only manager in control ( But there is a co-manager EM)
- Kim does not like this arrangement
- Situation is comlicated because of the subordinate boss relationship pattern present in the
Korean culture.
- Working female culture, attitudes in Korea are antagonistic toward women in management
- Inadequate supervision of Andrew. He should not be a part-timer.

3. I. Completion Deadline
II. Korean consultants attitudes towards EM Kim Jack ------> Korean Management ------> EM
III. Inexperienced Korean Consultants

4. I. KM and EM should sit together and discuss privately about their conflict.
II. One manager is seperately talking to KJ and EM to find a solution.
III. 1 and 2 fails higher management should be involved to solve the problem.