synergy-iuj

2007/11/12

Niigata project: Target group

As we were discussing in the meeting, for demographic target group, I’ll suggest 2 options.
1st choice: Australia and New Zeland and USA (similarity is English speaking. So advertisement etc can be same one for them)
2nd choice: Korea

Top 5 Tourists from Asia Pacific to Japan
Korea (76% sightseeing, 18% business)
Taiwan (91% sightseeing, 7% business)
China (37% sightseeing, 23% business)
Hong Kong (92% sightseeing, 7% business)
Australia (72% sightseeing, 18% business)

Top 5 Tourists to Niigata (in 2005)
Taiwan (266% YoY)
United States (124.4% YoY)
China (108.9% YoY)
Korea (94.9% YoY)
Russia (123.1% YoY)

p.s. China is not priority. Because even Chinese tourist number increasing, their purpose of tourism is to see big cities, technological development and maybe culture (but in big famous places)

2007/11/03

e-Marketing Case 2

Question 1

Please briefly explain the reasoning behind the creation of the SIMS online. What new capabilities and features is EA trying to leverage by launching the SIMS online? (maximum 1 page)

Reasons

· Expectation from consumers is very high
· Game industry has high competition to keep leading position in the market
· Because of short “Game lifetime” it needs next stage
· Have successful online game experience (3)
· To increase income

New Capabilities and Features

· 600 independent web sites created by SIMS players
· SIMS had most successful predecessor history
· EA.com (13mln visitors per month, 42% share, 70 min per day)
· AOL games channel
· Monthly subscription fee
· Multiple types of communication (email, instant message, newsletter etc.,)
· Personalized content import from predecessor (from SIMS to TSO)
· Virtual Advertisement
· Beta version success (WoW)
· “Game time” card- Monthly subscription fee can be sold through retail outlet
· Bring more new people to PC game world

2007/11/02

Niggata links foreign travel

2007/10/30

Presentation for Principle of Management

2007/10/29

Slogan

I like the Slogan "Niigata Discover Your Spirit"

It has been used before like "Discover Your Zen" used in Kyoto.

I like using words like " sea to sky"

Every tourist video should have a story just like every city or place.

Spirit is a neutral word that fits well with a transportation theme.

2007/10/26

Niigata Project

I have read professor sugai's brand management content in the e-marketing course folder. He wants us to focus on "Undiscover Niigata" theme in our project. Its like compaign of Malaysia Tourism Board with a Slogan "Malaysia Truly Asia". You most probably have seen the "Malaysia Truly Asia" vedio advertisement in the CNN. Therefore, we need two things for this project:

1. A slogan for Niigata like "Malaysia Truly Asia" and focus on this slogan in our project
2. Creating a something like "Malaysia Truly Asia" video if possible.

So every body should start from now for a suitable slogan. If anybody among us, is expert in video editing, please let us know. We also need a good video recording man.

Background Information for HP & Compaq

I found it in Wiki as below link;

http://en.wikipedia.org/wiki/Compaq
http://hpcorp.feedroom.com/
http://www.hp.com/hpinfo/newsroom/press/2005/050114a.htm
http://h30261.www3.hp.com/phoenix.zhtml?c=71087&p=irol-govCommComp